Picture this: You’re scrolling Netflix on a lazy Sunday, hunting for a binge-worthy show, and India itself pops up like the main character. Yep, Netflix partners with Ministry of Tourism, and suddenly our favourite binge-watch becomes a travel brochure. The collab is a first-of-its-kind, and honestly, feels like a match made in cinematic heaven.
Imagine booking a cheap flight ticket because The Royals made its palaces look too dreamy to resist, or searching for the best deals on hotel bookings online after watching Yeh Jawaani Hai Deewani’s snowy Manali scenes.
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From Sacred Games to Snowy Peaks

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Now, here’s the fun bit: the Ministry of Tourism isn’t just waving a flag saying “Visit India.” They’re teaming up with Netflix India to actually spotlight real destinations through the shows and movies people already obsess over.
Think Sacred Games with its gritty Mumbai lanes, where you can almost smell the frying vada pav from a street cart. Or Dil Dhadkne Do, where the cruises may be global, but the backdrops make you crave India’s coastal magic.
The Ministry of Tourism India plans to ride on Netflix’s giant reach (hello, 260 million+ subscribers) to turn screen-time into scene-time. And let’s be real, it works. How many people applied for online visa services after Zindagi Na Milegi Dobara? Exactly.
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Bollywood Streaming = Travel Daydreaming

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What’s cool is how this collab feels like a continuation of Bollywood’s role as India’s best accidental tour guide. Remember Yeh Jawaani Hai Deewani? Half the world suddenly wanted to trek the Himalayas.
And with Mismatched, the pretty Jaipur backdrops made even chai stalls feel Instagram-worthy. Shows like Kaala Paani and The Elephant Whispers added a layer of magic to the already magnificent Andaman and Nicobar Islands and the Nilgiri Hills!
Netflix India has already shot in over 100 cities across 23 states in India, so don’t you think the scenes are already stealing the spotlight from the main characters? And yes, the Ministry of Tourism Government of India, is betting big on this, because why not make the audience pack up and visit with all-inclusive domestic tour packages?
Explore: Top Places in India Made Famous by Bollywood Shooting Locations.
Why It Matters for Travelers

Image credit: Unsplash/AMIT RANJAN
It’s not just about pretty frames. This collab is set to highlight heritage spots, hidden trails, festivals, and street food that don’t usually make it to glossy brochures. The Ministry of Tourism says it’s about reimagining India as a destination where stories are born, in forts, in festivals, in films. For travelers, it means more curated inspiration, more reenacting of your favourite scenes, and less missing out!
Netflix is also collaborating with other countries to showcase their ethereal destinations, including Indonesia, Korea, Thailand, Greece, Brazil, Spain, and France.
Summing Up:
So, when Netflix asks if you’re “Still Watching?” you should ask yourself why you’re “Still not packing?” The Ministry of Tourism observes the success of destinations like Rajasthan, Himachal Pradesh, and Mumbai after setting a backdrop for The Royals, Yeh Jawaani Hai Dewaani, and Sacred Games. It expects much more popularity for its top spots in this partnership with Netflix India.
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