We bet it’s luxury that’s the travel trend 2025. If that was your answer, you’ve never been more wrong! As per the newest Skyscanner Report, 7 out of 10 travellers are choosing culture. They’re thrilled to add international festivals, new food, and local experiences to their bucket list.

Culture tourism is now occupying the heart of every adventure, because creating memories that travellers resonate with is the true luxury. The culture travel experience has shifted from the extras and has become the main character, as the latest travel trend reports suggest that authentic and local experiences have overtaken 82% bucket lists.

So, before you secure cheap flight tickets, let’s take a peek at where the biggest tide of millennial and Gen Z travel trends will take us in 2025!

The First Introduction to A New Kind of Traveller

Family riding camels in the Rajasthan desert
Family riding camels in the Rajasthan desert
Image credit: Shutterstock/Harshal Sathe

If you’re wondering who’s setting the travel trend 2025, it’s 84% Millennials (29 to 44 years) and 80% of Gen Z (18 to 27 years) following in course! Skyscanner announces the birth of a new kind of explorer in India, the Culture-Curious Traveller. Are you one of them?

While these travellers are looking to build new connections with the locals, 71% are also trying to bond better with relatives, preferring family escapes. Solo travel takes a backseat, as the travel trend 2025 report concludes 62% choose friends and 56% choose partners to explore with.  

Festive Travel Bash

Women dancing for the Durga Puja
Women dancing for the Durga Puja
Image credit: Shutterstock/India Picture

It’s no surprise that festive travel is India’s hottest travel trend right now, as 76% have plans to attend a cultural festive event! In 2025, we’re bringing back dancing, celebrating, and feasting, mainly at:

  • Durga Puja in Kolkata (chosen by 53%)
  • Onam in Kerala (chosen by 35%)
  • Lathmar Holi in Barsana (chosen by 51%)

Don’t worry, you’re not too late to grab those festive travel deals and offers. Secure the most pocket-friendly, all-inclusive holiday tour packages to find the best cultural travel guide. Almost 55% of Indian travellers have already attended a fair, taken festive travel excursions, or enjoyed a local event.

Explore: Top 8 Monsoon Festivals in India: Say Barso Re to Unforgettable Cultural Escapes in the Rain.

Which Indian Destinations are Receiving the Most Attention?

The city of Varanasi
The city of Varanasi
Image credit: Shutterstock/Roop_Dey

Varanasi is topping the charts! Kashi is a favourite as well, both being at the heart of culture tourism in India, with their unique traditions and rich heritage. They reported a 76% search jump this year!

The travel trend 2025 deems popular destinations as overrated. A few other trending destinations are:

  • Kerala (32%)
  • Rajasthan (30%)
  • Jaipur (53%)

UNESCO World Heritage Sites like the Taj Mahal at Agra and Hampi attract about 39% travellers.

Aren’t you going to join the 93% of travellers to explore underrated destinations, including tribal and tea festivals? Secure the best hotel bookings online to find budget and luxury accommodation even in the remotest corners.

What are Travellers Looking For?

Taj Mahal
Taj Mahal
Image credit: Unsplash/shalender kumar 

As per the recent travel trend 2025 report, 39% travellers only find spending money meaningful if they can bring home new learnings.

4 out of 10 choose culinary routes, eco-stays, and heritage routes for their next adventure. Finding new recipes in the hidden corners of India and learning new ways of life is where all the excitement lies. It’s also a break from the fast-paced life of the city, where taking a pause is rewarded with wonder.

The main concerns the Millennial and Gen Z travel stats reveal are:

  • 45% are worried about safety.
  • 33% worry about authentic experiences
  • 31% worry about the time and season of travel.

Are You Influenced Yet? You Will be

Gen Z Influencer
Gen Z Influencer
Image credit: Shutterstock/frantic00

Don’t feel the pull towards cultural travel yet? 45% travellers are influenced by social media, including blogs, Gen Z travel influencers, actors, etc, so expect your feeds to be taken over soon!

39% travellers choose destinations based on family and friend recommendations, and 27% take guidance from online travel platforms.

Discover: Planning to Travel Without Posting Online? Here’s What Might Happen

Even though Indian spots are the talk of the millennials and Gen Z this year, apply for online visa services for 180+ countries to learn new languages, find your people abroad, and try new dishes!

Summing Up:

The recent travel trend 2025 has been overtaken by culture-curious travellers, with 82% Millennials and Gen Z adding local experiences to their bucket list! Varanasi is the most beloved destination of the year. As per the Skyscanner Report, 76% travellers plan to attend a cultural festive event. Family travel is on the rise, with 71% ditching solo for connection. 45% travellers are influenced by social media.

FAQs: Travel Trend 2025

What does travel look like in 2025?
Travel is culture-curious in 2025, with Millennials and Gen Z choosing to explore memorable cultural festivals, culinary adventures, tribal festivals, eco-homestays, etc. Culture is the new luxury this year.

Is 2025 a good year for travel?
Yes, 2025 is an excellent year for travel, especially for those looking for sustainable, cultural, and domestic exploration.

How will Indians travel in 2025?
Indians will dive deeper into their cultural roots in 2025, prioritizing memories and connection over luxury. Varanasi and Kashi are proven to be among the top chosen spots for the year.

What are the travel trends for Millennials and Gen Z?
One of the top emerging travel Millennials and Gen Z travel trends that tourists in India are embracing is culture tourism! They value festive, local, and heritage travel over luxury.

Which generation is travelling the most?
Millennials are travelling the most in 2025, with a steady income and enough savings to explore beyond their hometown.

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