73% Travellers Choose Sustainable Tourism in India: Here’s Why You Should Too

With World Tourism Day 2025 just passing by, a whopping 73% of Indian travellers now put sustainable tourism in India at the top of their travel checklist. That’s right. People are not just thinking about that perfect Instagram shot in front of a gorgeous monument (though we all love that), they’re also asking themselves, “How can I leave a positive mark on this place?” And it’s not just some trend. It’s a movement, as per the Booking.com report on the theme of Tourism and Sustainable Transformation.

So, what exactly is this shift all about? It’s about acknowledging the need to travel responsibly, keeping the environment, the local culture, and the communities you visit in mind. And guess what? It’s a lot easier than booking cheap flight tickets (and more fun) than you think. Let’s dive in!

Importance of Sustainable Tourism: Stats and More

Sustainable tourism in India means practicing mindfulness in travel, and in 2025, 42% Indian travellers chose sustainability. Following the World Tourism Day activities, which formed the theme ‘Tourism and Sustainable Transformation,’ eco-friendliness is the first box travellers are ticking!

Staying Conscious by Booking Eco-Friendly Hotels

34% Indian travellers ensure their homestays, hotels, and resorts are 100% eco-friendly. This category has been given a higher pedestal than cost and location. Thoughtful is the new way to try, so secure reservations with the best hotel bookings online to set the green path!

Saying No to Plastic & Unnecessary Waste

Plastic is the biggest villain of the sustainable tourism market, destroying popular sustainable tourism destinations with its non-degradable cover. To make the Earth happier, greener, and cleaner, travellers are adopting habits that spell a better future.

• 48% travellers reuse a water bottle.
• 42% still recycle waste while travelling.
• 39% travellers ban single-use plastics on adventures.

Discover: Eco-Friendly Travel: 11 Ways to Make Travel More Sustainable

Natural Habitats are First Priority

Did you know that about 72 animal species fell prey to roadkill in the Western Ghats in a year? Travellers are now more conscious of their escapades, with 37% completely avoiding activities that harm animals.

28% travellers look for less crowded spots and 42% avoid destinations during the peak season so as not to disturb animals and damage natural habitats. Secure all-inclusive domestic and international tour packages to travel mindfully.

Uplifting Local Cultures and Communities

Sustainable tourism in India is a delightful nod to communities and cultures that are being hidden in the shadows because of development. 42% travellers ensure they grab a souvenir from a small business, while 40% only find fulfilment once they’ve learned about a new culture.

31% went out of their way to choose restaurants serving local dishes made of local produce. It’s also noted that 33% travellers chose culture over glamour.

Discover: Travel Differently in 2025: Explore the Best Eco-Friendly Hotels in India.

A Bright Future for India with Sustainable Tourism

While 19% international travellers choose sustainable tourism practices, 42% Indians choose sustainable travel in India! This might not be seen as a great win, but it is, as India’s fauna and floral diversity and interesting tribal cultures, when brought to light, will leave the world in awe.

Find the best visa services in India online to plan an adventure to observe all kinds of natural wonders worldwide.

In Conclusion:

As per the Booking.com report released in 2025, 42% Indian explorers are choosing sustainable tourism in India. 34% specifically look for eco-stays, and 37% avoid adventures that could harm animals. They also practice sustainability by avoiding single-use plastics and recycling waste, even when on the go. Small businesses and cultures gain recognition, as 42% always grab a handmade souvenir. It’s great news for India that 33% choose culture over luxury.

FAQs: Sustainable Tourism in India

What is meant by sustainable tourism?
You can define sustainable tourism as a kind of tourism that respects the environment, local cultures, and landscapes, causing the least damage to nature and wildlife. Travellers find the perfect balance.

What is the future of sustainable tourism in India?
Sustainable tourism in India is about to shine, as about 42% travellers are selecting sustainable destinations to explore.

Which is the top 1 sustainable city?
Norway’s Oslo is the most sustainable city in the world.

Which is the first eco tourism destination in India?
Thenmala, at the foot of the Western Ghats, is India’s first eco-tourism destination and a UNESCO World Heritage Site.

Which is the first green destination in India?
Mahabalipuram is India’s greenest destination.

Which is the first eco-friendly tourist village in India?
Kumbalangi near Kerala is the first eco-friendly tourist village in India, known for its stunning mangroves, peaceful backwaters, and beautiful flora.

What is the world’s leading green destination?
The World Travel Awards 2024 crowned the Maldives as the leading green destination worldwide.

To Know More, Read:

• World Tourism Day 2025: Celebrating People, Planet, & Places.
• Reconnect & Rebalance: Best Yoga Practices in Bali for Every Soul
• World’s Happiest Cities Index 2025: An Asian City Stole #3 Rank!

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