{"id":51544,"date":"2021-06-11T19:38:18","date_gmt":"2021-06-11T14:08:18","guid":{"rendered":"https:\/\/blog.akbartravels.com\/?p=51544"},"modified":"2021-06-11T19:38:18","modified_gmt":"2021-06-11T14:08:18","slug":"five-things-royal-caribbean-has-done-to-boost-bookings","status":"publish","type":"post","link":"https:\/\/www.akbartravels.com\/in\/blogs\/five-things-royal-caribbean-has-done-to-boost-bookings\/","title":{"rendered":"Five Things Royal Caribbean Has Done To Boost Bookings"},"content":{"rendered":"\n

Since the onset of its voluntary shutdown, Royal Caribbean has been aggressive with new policies and offers meant to get people cruising again.<\/p>\n\n\n\n

There was little doubt when cruise ships shut down in 2020, cruise lines would need to do a lot to get people booking cruises again. While revenue is basically nothing (Royal Caribbean actually had negative revenue last quarter), there have been some creative strategies announced that seek to improve consumer confidence and drum up sales.<\/p>\n\n\n\n

\"\"
Stunning view of the cruise from the outside<\/figcaption><\/figure>\n\n\n\n

Despite everything happening in the world, there are still lots of people who want to plan for a day where they can get back on a cruise ship. This demand has driven Royal Caribbean to find new ways to boost sales, and in the nearly year-long shutdown, there have been a few significant steps taken to keep people booking cruises. While the new to cruise market may be all but dried up, for the time being, loyal cruisers are still eagerly waiting to get back on a ship and many of the new policies and offers are clearly aimed at this audience <\/p>\n\n\n\n

Here is a look at the top five notable things Royal Caribbean has done to help get more cruise bookings<\/a> during the cruise industry shutdown. <\/p>\n\n\n\n

Flexible cancellation terms<\/strong><\/h3>\n\n\n\n

Even before cruises shutdown, Royal Caribbean revamped its\ncancellation terms to make things simpler and more flexible.<\/p>\n\n\n\n

Dubbed the Cruise with Confidence program, Royal Caribbean\nsought to give consumers the knowledge they could have more time to decide if\nthey really want to go on a cruise.<\/p>\n\n\n\n

The Cruise with Confidence program added the option to cancel a\ncruise up until 48 hours before the sailing in exchange for a future cruise\ncredit.  Before the program was introduced, there were hefty penalties for\ncanceling a cruise in the weeks leading up to a cruise.  If you tried to\ncancel a cruise a few days before the sailing, you would have gotten nothing\nback on your cruise fare.<\/p>\n\n\n\n

This\nnew policy mirrored what the airline industry did as well, by relaxing\ncancellation terms to avoid people pre-emptively canceling trips due to all the\nfear and doubt in the world today.<\/p>\n\n\n\n

Royal\nCaribbean went on to also introduce Lift & Shift, as a way to easily defer\na booked cruise to the same time next year while also protecting the price they\noriginally paid.<\/p>\n\n\n\n

By\nadding the freedom and flexibility to reschedule or cancel closer to the sail\ndate, guests have a sense they have options if they change their mind later.<\/p>\n\n\n\n

Cruise with Confidence has been extended, expanded a few times, and appears to be here for the long haul until consumer confidence goes back up in terms of planning cruises.<\/p>\n\n\n\n

It\nis perhaps the most significant policy shift by the cruise line during\nthis tumultuous time in cruising.<\/p>\n\n\n\n

Double points<\/strong><\/h3>\n\n\n\n

Perhaps no indication that everything is different now was the\ndouble Crown and Anchor Society points offer for 2021 cruises.<\/p>\n\n\n\n

Essentially, Royal Caribbean will offer guests who book a cruise for 2021 (and early 2022) double the number of points per night in the cruise line’s customer loyalty <\/a>program.<\/p>\n\n\n\n

This may not sound like a big deal until you realize such an offer has never been extended for such a long time, or with such wide availability.<\/p>\n\n\n\n

By offering more loyalty points, guests can move up the ladder\nof the Crown and Anchor Society and reach higher tiers faster, which means more\nperks and benefits sooner.<\/p>\n\n\n\n

Clearly, the added loyalty points offer is aimed at repeat cruisers who look at the Crown and Anchor Society as a challenge to maneuver higher and higher at a faster pace.<\/p>\n\n\n\n

Royal Caribbean’s customer loyalty program has long been one of\nthe most lucrative cruise line loyalty programs out there, and moving up has\nnever been easier with the double points offer.<\/p>\n\n\n\n

Deeper discounts<\/strong><\/h3>\n\n\n\n

Royal Caribbean rolled up its sleeves with some of its booking promotions in 2020, offering deeper and more wide-ranging discounts than ever before.<\/p>\n\n\n\n

Many Royal Caribbean blog readers have reported deeper discounts on sales, which says something when there is a sale running nearly year-round.<\/p>\n\n\n\n

In the early part of the cruise line shutdown, many companies scaled back their marketing efforts because it was difficult to gauge how to appropriately advertise to consumers with everything going on.  In time, Royal Caribbean joined other companies to bring back promotional offers, and many saw better deals than before the industry shutdown.<\/p>\n\n\n\n

A great example is the Kids Sail Free deal, which has always\nbeen a popular choice for families. In 2020, Royal Caribbean took the\nunprecedented step to offer Kids Sail Free during the summer.<\/p>\n\n\n\n

Typically this offer is full of blackout dates, including the summer\nbecause kids are out of school. <\/p>\n\n\n\n

Instead, Royal Caribbean allowed the Kids Sail Free deal to extend into summer to the delight of many families. If you want to book a Royal Caribbean Tour Package<\/a>, visit our website. <\/p>\n\n\n\n

Extended future cruise credits<\/strong><\/h3>\n\n\n\n
\"\"
Royal Caribbean Cruise is one of the best cruise ships for your holiday<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

While Future Cruise Credits (FCCs) existed before the cruise industry shutdown, their role and ability to be used have been enhanced since the cancellations began.<\/p>\n\n\n\n

Future cruise credits have become widely available due to the current voluntary cruise shutdown that Royal Caribbean is engaged in, which means while cruises are being canceled due to the global health crisis, Royal Caribbean is offering guests future cruise credits<\/p>\n\n\n\n

Future cruise credits are vouchers that guests typically get when a cruise is canceled instead of a refund. You can think of them as a kind of gift certificate.<\/p>\n\n\n\n

Any\nFCC has redemption rules which stipulate how and when they can be used. In the\nnearly year-long shutdown, Royal Caribbean has tweaked and modified the program\nto make it easier for guests to use (and keep) their credits.<\/p>\n\n\n\n

An early change was to allow someone to use their FCC towards a cruise deposit, instead of just the cruise fare. Before this was changed, you would have to put a cash deposit down first on a new reservation, and then apply an FCC to the reservation.  <\/p>\n\n\n\n

Royal\nCaribbean has also extended future cruise credits that were set to expire\nbefore the end of 2021 to ensure everyone had more time to use their vouchers.<\/p>\n\n\n\n

Then the cruise line offered the ability to combine FCCswhen a cruise was canceled.<\/p>\n\n\n\n

Extended offers when more cruises canceled<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Royal Caribbean has been aggressive with new policies and offers meant to get people cruising again<\/p>\n\n\n\n

Time and time again, Royal Caribbean has extended its policies when it became clear more time was needed for cruises to restart and bookings to be made.<\/p>\n\n\n\n

No one has had a crystal ball during this process, so Royal Caribbean has consistently extended programs like Lift & Shift, Double Points, Cruise with Confidence, and more to ensure these offerings can be better utilized when cruises resume. The flexibility in the terms and conditions of offers, booking promotions, and policies has demonstrated these enhancements will remain until at least cruise ships can return to service so that the spirit of these offers can be used. <\/p>\n\n\n\n

Exciting, isn’t it? So, get ready to pack and book your tickets for your Royal Caribbean Cruise today! You can contact our team for assistance. <\/p>\n\n\n\n

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International Holiday Packages<\/strong><\/h4>\n\n\n\n

Dubai Tour Packages<\/u><\/a> | Singapore Tour Packages<\/u><\/a> | Thailand Tour Packages<\/u><\/a> | Malaysia Tour Packages<\/u><\/a> | Sri Lanka Tour Packages<\/u><\/a> | US Tour Packages<\/u><\/a> | United Kingdom Tour Packages<\/u><\/a> | South Africa Tour Packages<\/u><\/a> | Europe Tour Packages<\/u><\/a> | Bali Tour Packages<\/u><\/a> | Mauritius Tour Packages<\/u><\/a> | Maldives Tour Packages<\/u><\/a> | Cordelia Cruise Packages<\/u><\/a> |<\/p>\n\n\n\n

Domestic Holiday Packages<\/strong><\/h4>\n\n\n\n

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Packages by Themes<\/strong><\/h4>\n\n\n\n

Honeymoon Packages<\/u><\/a> | Adventure Packages<\/u><\/a> | Visa on Arrival Packages<\/u><\/a> | Family Packages<\/u><\/a> | Romantic Packages<\/u><\/a> | Weekend Getaways Packages<\/u><\/a><\/p>\n\n\n\n

Domestic Flights<\/strong><\/h4>\n\n\n\n

Pune Bangalore Flights<\/u><\/a> | Chennai Delhi Flights<\/u><\/a> | Bangalore Chennai Flights<\/u><\/a> | Mumbai Delhi Flights<\/u><\/a> | Bangalore Hyderabad Flights<\/u><\/a> | Ahmedabad Goa Flights<\/u><\/a> | Mumbai Kolkata Flights<\/u><\/a> | Hyderabad Delhi Flights<\/u><\/a> | Bangalore Goa Flights<\/u><\/a> | Mumbai Goa Flights<\/u><\/a><\/p>\n\n\n\n

International Flights<\/strong><\/h4>\n\n\n\n

Delhi Dubai Flights<\/u><\/a> | Delhi Bangkok Flights<\/u><\/a> | Delhi Toronto Flights<\/a> | Mumbai Dubai Flights<\/u><\/a> | Delhi Singapore Flights<\/u><\/a> |Delhi London Flights<\/u><\/a> | Delhi Kathmandu Flights<\/u><\/a> | Mumbai London Flights<\/u><\/a> | Chennai Singapore Flights<\/u><\/a> | Mumbai Singapore Flights<\/u><\/a> | Delhi New York Flights<\/u><\/a> |Kolkata Bangkok Flights<\/u><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Since the onset of its voluntary shutdown, Royal Caribbean has been aggressive with new policies and offers meant to get people cruising again. There was little doubt when cruise ships shut down in 2020, cruise lines would need to do a lot to get people booking cruises again. While revenue is […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,106],"tags":[],"class_list":["post-51544","post","type-post","status-publish","format-standard","hentry","category-cruise","category-indian-travel"],"acf":[],"yoast_head":"\nFive Things Royal Caribbean Has Done To Boost Bookings<\/title>\n<meta name=\"description\" content=\"Love Cruising? 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